Typical Executive Coaching objectives for Leaders and Managers

Executive Coaching can help address a wide range of opportunities for leaders to improve who they are, what they do, and the results they deliver.  Executive Coaching can both better leverage executive’s strengths and help minimise the impact of weaknesses.

Precisely focussing a coaching intervention greatly increases the likelihood that the Executive will fully engage, that real, sustainable change is achieved, and that the change delivers valuable benefits to the Executive and to their organisation.

One useful way to clarify the focus of a coaching intervention, is to decide whether the objective is:

a) to strengthen further the Executive’s direct personal contribution, or their contribution through co-ordination and leadership of others

b) to improve processes and intermediate benefits, or to improve outcomes and impacts.

The table below shows typical objectives for Executive Coaching within those two categories.

Typical Executive Coaching objectives for Leaders and Managers

Process and intermediate benefits Performance, outcomes and impact benefits
Organisational      role
  • Communicate/listen better
  • Include opinion of others in my decision-making
  • Be more assertive
  • Manage conflict constructively
  • Negotiate better
  • Increase influence/persuasiveness


  • Clarify direction
  • Set challenging but feasible goals
  • Build trust with stakeholders
  • Drive team/culture change
  • Collaborate better with others
  • Stand up to people undermining team performance
  • Build cross-functional networks
  • Cross- cultural management
  • Manage diversity


Personal contribution
  • Clarify aspirations and goals
  • Appreciate heritage and successes
  • Recognise own strengths and weaknesses
  • Awareness of behaviours, attitudes and beliefs
  • Manage stress
  • Pace ambition
  • Raise self-confidence
  • Executive presence


  • Control quality
  • Delegate effectively
  • Empower direct reports
  • Execute for results
  • Reduce procrastination
  • Goal directed management
  • Be more entrepreneurial
  • Take calculated risks
  • Hold others accountable
  • Deal swiftly with performance issues


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