Executive Coaching can help address a wide range of opportunities for leaders to improve who they are, what they do, and the results they deliver. Executive Coaching can both better leverage executive’s strengths and help minimise the impact of weaknesses.
Precisely focussing a coaching intervention greatly increases the likelihood that the Executive will fully engage, that real, sustainable change is achieved, and that the change delivers valuable benefits to the Executive and to their organisation.
One useful way to clarify the focus of a coaching intervention, is to decide whether the objective is:
a) to strengthen further the Executive’s direct personal contribution, or their contribution through co-ordination and leadership of others
b) to improve processes and intermediate benefits, or to improve outcomes and impacts.
The table below shows typical objectives for Executive Coaching within those two categories.
Typical Executive Coaching objectives for Leaders and Managers
| Process and intermediate benefits | Performance, outcomes and impact benefits | |
| Organisational role |
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| Personal contribution |
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